November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Context Is Having Its Moment (But It’s Always Been King), With Grapeshot Co-Founder John Snyder

A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand to use global keyword blocklists without considering the specific domain or campaign parameters is “most inappropriate,” says contextual advertising pioneer John Snyder on this week’s episode of AdExchanger Talks. Snyder is the former CEO ofContinue reading »

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