Socialites Group and Flying Tiger Marketing announce merger

Socialites is joining forces with Flying Tiger Marketing to offer clients a complete suite of social media marketing services across western and eastern markets.

Founded in 2020, Flying Tiger has gained a reputation for helping brands better understand the Chinese market. 

Offering a range of services from social media and influencer marketing to the set-up and management of e-commerce platforms, Flying Tiger’s client portfolio includes Sydney Opera House, Jeuneora, the Australian Made Programme, Elle + Riley and Blackhawk Network. 

Core to the agency’s service offering are strategic partnerships with both the Alibaba Group and Tencent’s WeChat platform. 

Flying Tiger’s founder and managing partner Ken Freer says he is delighted to be joining forces with Socialites. 

“Flying Tiger and Socialites have been working closely for some time, with each agency complimenting the other’s service offering. By bringing the two agencies together, we will be able to offer our clients a complete suite of social media marketing services to support clients across both western and eastern markets.” 

Founded by award-winning marketer and entrepreneur Wendy Thompson, Socialites has been the Silver Campaign Asia Australia/New Zealand Social Media Agency of the Year for two years running – as well as 2021 Australasian Social Media Influencer Agency of the Year. 

Working with a range of blue chip and SME clients, such as Microsoft, New World, Westpac and Mitre10, Socialites is unrivaled at providing specialist social media marketing services across APAC. 

With the acquisition of The Social Club in 2020, Socialites now has the largest talent database of professional influencers and expert social media content creators in Australasia. 

Melanie Spencer, who joined the company as CEO in 2019 says the merger with Flying Tiger will allow the now-joint company to expand even further across Australasia and internationally. 

“We’ve run campaigns in over 60 countries across the globe now and to have the Flying Tiger expertise as part of our business further strengthens our offering and reach into other countries, platforms and 

KOLs. This is another massive year of growth for the Socialites Group and welcoming Flying Tiger to the Socialites fold is another feather in our cap.” 

The merger brings together two powerful agencies to provide an unmatched range of services to help Australasian brands connect with local and international audiences. 

To find out more about Socialites Group and Flying Tiger Marketing, visit www.socialites.co.nz and https://flyingtiger.co 

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