November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Could a Google Spin-off of Ad Tech Avoid U.S. Antitrust Lawsuit?

Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. Top line Even if the tech giant were forced to spin off its ad-tech business, it wouldn’t…
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