November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Programmatic Streaming Grows, The Ad Experience Has To Improve

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Nicole Scaglione, global VP of OTT & CTV business at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Netflix is planning to introduce anContinue reading »

The post As Programmatic Streaming Grows, The Ad Experience Has To Improve appeared first on AdExchanger.

AdExchanger