November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Hitting a Brick Paywall: Publishers Should Be Wary of Subscription-Only Revenue Models

We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything. The New York Times recently passed 10 million subscribers, a shining example of subscription success for publishers. Furthermore, as the deprecation of third-party data…
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