November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Mountain Dew Ventures Into the Metaverse With Virtual Esports Watch Party

Mountain Dew is the latest brand to venture into the metaverse with a watch party it’s hosting for a major esports tournament this weekend. The PepsiCo-owned soda has created an experience on the metaverse platform Decentraland where users can congregate to view a simulcast of esports team the New York Subliners play in the Call…
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