Back To The Future: An Oral History Of Microsoft & Advertising

Martin KihnAdExchanger ContributorThis article is based on interviews with participants. It was inspired by Microsoft’s supposedly surprising selection as Netflix’s ad tech partner. But driven by the acquisition of AT&T’s Xandr, that’s just the latest chapter in a breathtaking adventure of pivots, write-downs, partnerships and potential. In the beginning were these words … Bill Gates:… Continue reading »

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