Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also… Continue reading »
The post This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes appeared first on AdExchanger.
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