Despite not being an inherently interactive environment, television does drive sales lift, although the impact usually isn’t immediate. Broadcasters have been trying to change that for a long time. Until recently, however, the reality of shoppable TV has lagged far behind the idea. “Consumer expectations are actually a bit ahead of the technology,” said Evan… Continue reading »
The post Why QR Codes Are Only The Beginning For Shoppable TV Ads appeared first on AdExchanger.
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