Location Data Is The Main Driver For Transit App Moovit’s New Ad Platform

Advertisers love a captive audience, and there are few audiences more captive than mass-transit riders. So it was perhaps inevitable that Intel-owned urban mobility app Moovit would launch an ad platform. (Isn’t everyone?) Moovit’s advertising service is live for advertisers in Latin America, Italy and Israel, and the company plans to roll it out everywhere… Continue reading »

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