November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Google Pushes Third-Party Cookie Demise to 2024

Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. This is the second time the tech giant has pushed back on the cookie’s demise. Previously, the company had pushed the phaseout to late 2023. Instead, the ad industry, from advertisers to publishers, will…
Adweek Feed