Harley-Davidson AUNZ appoints Thrive as PR & social media partner

SYDNEY, Monday: Following a pitch, Harley-Davidson Australia & New Zealand has appointed Thrive PR as its PR and social media agency.

Thrive currently has only a small presence in NZ. Most of the agency’s business is conducted from Australia.

AUNZ planned activities will include consumer and business media relations and events alongside content creation and digital strategy to enhance Harley-Davidson’s social engagement and awareness.

“Harley-Davidson NZ will be served by a ‘ retained team’”

Adelaide-based Harley-Davidson MD Nigel Keough said: “We are looking forward to continuing to elevate the Harley-Davidson brand as partners throughout Australia and New Zealand, this year and beyond.”

Thrive AU MD Leilani Abels said: “Harley-Davidson will be served by a hand-picked agency team from across our offices in Australia and a retained team in New Zealand.

She did not elaborate on what means “retained team” in NZ and the agency yet to respond to requests for more information.

• thrivepr.com.au