Purpose Versus Performance: Major Food and Beverage Marketers Find the 2 Are Inextricably Linked

Talk to any brand executive from any type of company, and you’ll get the same answer: Successful companies have to focus on both branding and performance. But if you talk to these same leaders on background, they’ll admit it’s indeed tough to accomplish both when the economy–and along with it, consumer confidence–dips. As marketing budgets…
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