November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

 How Agencies Pick the Perfect Song for Their Ads

Some ads become synonymous with the music that accompanies them. Apple popularized Anderson .Paak’s “‘Til It’s Over” with a psychedelic-adjacent dance party, Dom P?rignon created a “queendom” to showcase the effervescent essence of Lady Gaga and Downy took viewers back in time through its 2021 rendition of Paul Anka’s “Times of Your Life.” And the…
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