How Agencies Pick the Perfect Song for Their Ads

Some ads become synonymous with the music that accompanies them. Apple popularized Anderson .Paak’s “‘Til It’s Over” with a psychedelic-adjacent dance party, Dom P?rignon created a “queendom” to showcase the effervescent essence of Lady Gaga and Downy took viewers back in time through its 2021 rendition of Paul Anka’s “Times of Your Life.” And the…
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