November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Warner Bros. Discovery Closes Upfront With Nearly $6 Billion in Commitments

Warner Bros. Discovery has finally wrapped its upfront talks, the company confirmed during its second-quarter earnings call on Thursday afternoon. With the news, the company becomes the final major in-person upfront week presenter to cross the negotiation finish line, following Disney, NBCUniversal, TelevisaUnivision, Paramount, Fox and The CW. “We did very well at the upfront…
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