What Georgia-Pacific, Oral-B, Little Tikes and TCL Are Doing Right on Amazon

Every day, thousands of brands compete on Amazon across multiple categories. Not all of them, of course, can thrive all the time. Marketing intelligence firm WARC’s Digital Commerce Index, or dComm Index for short, can help explain why. Here’s how it works: The WARC dComm Index scores brand performance on a scale of 0-100, with…
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