December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube launches ‘Where Bold Brands Live’

YouTube has launched a new brand video featuring some classic NZ brands, showcasing how brands looking for growth can find it where their audience is.


The way we watch TV has changed. We increasingly stream it on our connected TVs (CTVs) and mobile phones alongside creator-driven content.

Consumers are driving this massive shift — streaming what they want, when they want. In today’s on-demand world, where viewers — not networks — ultimately determine what’s popular, our local creators are building passionate fan bases that fuel viewership.

YouTube is the only destination that can help creators produce all forms of content, whether it’s Shorts, live streams or videos on demand — unlocking the ultimate in creativity. 

Bold brands live on YouTube.

Check out the video here:

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