Daylight burns brighter

AUCKLAND, Wednesday: After its recent merger with Translate Digital and a number of new business wins, indie shop Daylight has welcomed a raft of new starters to further bolster the studio’s creative and digital offerings.

Ben Davidson joins as senior art director from DDB Aotearoa, where she worked on Heineken, Adidas, and Vodafone .

Also joining the creative forces are art director Tyla Rose, formerly of Contagion, and copywriter Chelsea Knowles from FCB and Augusto.

Daylight CD Charlie Godinet said: “We’re so stoked to welcome this talented bunch to the crew.

“From humble beginnings as five people at a table with the light streaming in, to a fully-fledged digital & creative operation, Daylight goes from strength to strength.”

“Ben’s exceptional eye and love of craft align so well with what we champion here at Daylight. And likewise with Chelsea and Tyla — who’re wise beyond their years not only in their creative chops but also how they see and think about the world.

Todd Wright joins as a digital production lead from PHQ and previously Colenso, bringing digital product experience from his work with Google and founding a digital agency in the UK.

Daylight digital design director Kyle Hickey said: “Building out our team with these new hires is turning into a dream ensemble for Daylight, and we can’t wait to see where this takes us,” says.

“From its humble beginnings as five people round a table with the light streaming in, to a fully-fledged digital and creative operation, Daylight continues to go strength to strength.”

Top drawer
Daylight’s in-house illustrator Ezra Whittaker produced the image.

• daylightgroup.nz