April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Big Story: Google’s Pain Is The Trade Desk’s Gain

It’s hard to compete against Google. But Google is under pressure around the world – and anytime a regulator starts investigating Google in a given market, The Trade Desk claims to see an uptick in agency business. The Trade Desk is particularly bullish on growth in connected TV, a rare market that Google doesn’t overwhelmingly dominate.Continue reading »

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