November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

M&A and Banner-year Comparisons: What Publishers’ Mixed Digital Ad Sales Show

A number of publicly traded news publishers reported an uptick in their year-over-year digital advertising revenues this week, a data point that further complicates the ongoing debate surrounding the health of the U.S. economy. In their quarterly earnings reports, the publishers BuzzFeed Inc., Dotdash Meredith, Dow Jones and The Arena Group reported increases in their…
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