Fancy a game of Toffee Pops hide and seek?

Pitchblack Partners and MBM have launched a new, relatable campaign for Griffin’s following a couple who ‘one-up’ each other in a delicious game of Toffee Pops hide and seek.

The campaign rolls out over TV, VOD, social and point of sale and is the first new work since Pitchblack won the account back in March.

“We’re not telling you where we hide ours,” says Pitchblack.

“Neither” says Hannah McKee, Head of Marketing for Griffin’s.

Credits:

Client: Griffin’s Food Company

Agency: Pitchblack

Production Company: Jetblack

Media: MBM

Sound Design and Music: Liquid

Animation: Creature Post

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