November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How EA Sports Is Staying in the Game Despite End of FIFA Licensing Deal

In FIFA 22’s first six days after launching in September, 9.1 million players joined a match and 460 million games were played. The video game, which is revised and re-released annually, is one of the most popular on the market–and soon, it will undergo a major change. Though the game will look the same, its…
Adweek Feed