Liquid Death Doles Out 6-Figure Endorsement to a Pro Football ‘Hydration Assistant’

Travis Poulson isn’t a household name–yet–but maybe he should be since his sideline skills are unparalleled and, without him, the gridiron warriors of the Indianapolis Colts might die of dehydration. Poulson is not a waterboy, according to Liquid Death; he’s a “hydration assistant.” And he’s now landed a six-figure endorsement deal from the brand as…
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