Guest column byLauren LittlejohnDirector of Data Science“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. As third-party data becomes scarce, established CPG brands are collecting first-party data through sweepstakes, sampling programs and direct-to-consumer (DTC) commerce. These experiments are fueling new concepts and customized products.… Continue reading »
The post DTC Data Isn’t Enough To Fully Inform Retail Advertising – That’s Where Loyalty Programs Come In appeared first on AdExchanger.