December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Puma Encourages Teen Girls to Be Themselves in the Filtered World of Social Media

Being a teenage girl can be difficult–and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma’s new campaign encourages girls to show up as their authentic selves. “Here. We can Be,” created by agency The Elephant Room, aims to elevate the voices of teen girls,…
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