May 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can Political Advertising Weather a Recession?

You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek. Politicians, parties and causes see a near-continuous flow…
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