December 25, 2024

Programmatic

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MediaMath Backs Unified ID 2.0

Add MediaMath to the list of Unified ID 2.0 partners. On Tuesday, MediaMath announced its integration with UID2, which is an open-source industry initiative, spearheaded by The Trade Desk, that aims to replace third-party cookies with hashed and encrypted email-based IDs. It makes sense for MediaMath to sign up, even though The Trade Desk isContinue reading »

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