The Tech Driving Diageo’s $3 Billion Marketing Spend

Diageo has increased its marketing spend by 51% since 2017, according to its annual report published in August. In 2022, the Guinness and Johnnie Walker owner spent $ 3.1 billion (2.7 billion pounds) promoting its drinks range, up from $ 2.1 billion (1.8 billion pounds) six years ago. In the same timeframe, Diageo’s global net sales have…
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