It has been a long time coming, but the power dynamic has finally shifted in streaming’s favor. Linear TV is no longer the most popular way for consumers to access content, and the forecasted ad spend in CTV is reflecting that power shift. The generation who grew up with internet access, mobile streaming and social…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Burger on the dancefloor: Spark celebrates free data for Spotify music with exclusive event
Around the World: Elon Musk’s brand freefallin’ and celebrity splits shine in marketing
Daily Wire Welcomes Perplexity to Advertise on The Ben Shapiro Show