December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Next Era of Spoofing: Smart Refrigerators Impersonating CTV

Where there’s a will, there is fraud. And in the ballooning connected TV landscape, more creative schemes are emerging. A brand wants to buy ad space on a streaming platform, like Hulu or Tubi, sending their media buyer to an ad-tech vendor to bid. But instead of the request landing on a TV in a…
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