November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why The TV Industry Says Panels Are “In” Again

What’s up with the sudden panel palooza? Broadcasters have long been dissatisfied with Nielsen’s panel-based approach. And Nielsen lost accreditation for its local and national TV ratings last year because it couldn’t service its people meters, which caused its panel to be less accurate and less representative. But now panels are making headlines as aContinue reading »

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