December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Best Buy and Roku Partner for Season-Long Brand Integration in Idea House

Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel’s new original series Idea House: Mountain Modern. Best Buy serves as the key ad sponsor of the series, following husband-and-wife design/build team Jared and Amber Pfifer as they construct a new home in the Rocky Mountains. The series…
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