Former MDC Executive Michael Bassik Launches Vertically-Integrated Performance Agency, Optimal

Former MDC Partners executive Michael Bassik has launched a vertically-integrated performance agency called Optimal. It’s Bassik’s solution for clients who want to take a full-funnel marketing approach and work with agency teams that deeply understand vertical complexities. “I thought there was an opportunity to create a scaled digital performance marketing business that wasn’t just focused…
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