May 12, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Pinterest Wants To Be A Performance Channel

An interview withBill WatkinsCROPinterest is an odd duck in the social media category. It’s not the first platform that comes to mind when one thinks of “performance advertising” and yet it’s doubling down on ads at a time when everyone else seems to be all-in on new revenue streams, like subscriptions or payment processing. BillContinue reading »

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