Steamboats and Teddy Bears: If You Can Dream It, Lunchables Wants You to Build It

Kraft Heinz’s Lunchables encouraged kids to play with their food last year with a store takeover at FAO Schwarz in New York. This back-to-school season the brand is expanding on that theme with a “Lunchabuild This” campaign developed by Goodby Silverstein & Partners. Consumers can download 25 blueprints from the brand’s website for crafting creations…
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