After a two year break, LUMO Digital Outdoor is relaunching the Pixel Awards, in an effort to educate and motivate creatives to make the most of digital out-of-home.
“The success of the Pixel Awards reaffirmed to us that there is a genuine desire from advertisers and agencies to better understand the dynamic capabilities of Digital OOH and to learn how to apply the many creative advantages available,” says Phil Clemas, LUMO, CEO.
“We want the creative industry to fully understand the incredible potential of our screens and to encourage more campaigns that utilise the technology’s capabilities. By inspiring and educating the country’s creative departments, we believe we can move the digital out-of-home category forward and help brands really take advantage of the channel.”
The winner will see their campaign go live while the winning client will be awarded $ 40,000 worth of media across the LUMO nationwide network.
The winning creative team will also take home a $ 5,000 cash prize and a Pixel trophy designed by New Zealand artist Simon Lewis Wards.
Creative teams will be judged on their ability to use LUMO’s innovative technology to create a dynamic and insightful campaign, how impactful their campaign is, and how well it utilises the digital out-of-home channel.
To be eligible for entry, teams or individuals need to be New Zealand based, submissions need to adhere to ASA guidelines, and campaigns need to be able to run in a live market.
Entries for the Pixels Awards open on September 1st 2022 and will run through to October 1st with judges to be announced shortly.
Agencies and brands can enter online via the Pixel Awards website – www.pixelawards.nz.
The post Submissions open for 2022 Pixel Awards appeared first on stoppress.co.nz.
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