Roku became the second major CTV publisher to adopt Nielsen’s new ad deduplication tool for measuring its ads across linear...
Month: September 2022
Special New Zealand has been named the ‘most effective independent agency in the world’ by Effies Global rankings. This is...
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment, from a Ryan...
Special New Zealand has joined forces with life and health insurance provider, Partners Life, in collaboration with murder mystery series...
At the heart of many of Heinz's campaigns is a spirit that shirks the idea of moderation. Whether that means...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to...
In a brilliant display of glitter, eyeliner, and money guns, nine agency bands took to the stage at Galatos last...
Celebrities' political and personal beliefs unavoidably impact the brands they're affiliated with--whether it's a business they own or a brand...
Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global...
Omnicom Media Group (OMG) has taken out the top spot as New Zealand’s number one media agency network according to...