The Great Roku And Nielsen Alliance; Walmart Wields The Power Of The Purse

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. OneView, Meet ONE AdExchanger has previously referred to Roku and Nielsen’s relationship as a “strategic accord.”   Roku was the first streaming media platform to use Nielsen ratings and has delivered semi-annual doses of good PR to Nielsen during a dismal streak. And when… Continue reading »

The post The Great Roku And Nielsen Alliance; Walmart Wields The Power Of The Purse appeared first on AdExchanger.

AdExchanger