Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought Dynamic Yield in 2019 for roughly $ 300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks. Late last year, McDonald’s sold the company to Mastercard for an undisclosed… Continue reading »
The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger.
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