Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse. The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing.
The post Why Invisalign Is Bracing Itself For The Metaverse appeared first on AdExchanger.
More Stories
SXSW: Accenture Song Showcases Deepfake Tech Its Lawyers Told It Not To Release
Thursday, March 6 Cable Evening News Ratings: CNN’s The Arena Hunts For a 4 p.m. Foothold
Expo West Showcased a Maturing Commitment to Americans’ Food and Health