Invisalign, which makes aligners and other alternatives to braces, launched its first marketing campaign in the metaverse. The purpose is to help Invisalign build brand awareness among a younger demographic, the same demo that spends a lot of its time playing games, said Kamal Bhandal, the brand’s VP of consumer and brand marketing.
The post Why Invisalign Is Bracing Itself For The Metaverse appeared first on AdExchanger.
More Stories
The Trade Desk’s Jeff Green Explains Why the Adtech Giant Doesn’t Make Big M&A Moves
Dino Burbidge joins WOO to spearhead creative focus
Here’s What the New CBS Evening News Will Look Like