Peter HamiltonHead, Commerce TVQVC. HSN. Infomercials. Direct response TV. “The idea of television commerce is not new,” says Peter Hamilton, head of TV commerce at Roku, on this week’s episode of AdExchanger Talks. But the opportunity today is different. There’s Shopify, BigCommerce, and there are APIs available to take care of everything from uploading product… Continue reading »
The post Why Roku Is Hopping On Shopping appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs