Peter HamiltonHead, Commerce TVQVC. HSN. Infomercials. Direct response TV. “The idea of television commerce is not new,” says Peter Hamilton, head of TV commerce at Roku, on this week’s episode of AdExchanger Talks. But the opportunity today is different. There’s Shopify, BigCommerce, and there are APIs available to take care of everything from uploading product… Continue reading »
The post Why Roku Is Hopping On Shopping appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware