November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Inside The New York Times’ Plan to Bring Ads to The Athletic

After six months of planning, The New York Times has finally brought ads to The Athletic. When The Times acquired the subscription sports publisher for $ 550 million in January, along with its 1.2 million paid subscriptions, it also gained a website that attracted 4 million monthly readers in 2021–but had not run a single advertisement…
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