November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Metaverse Marketing Gets A Reality Check At IAB Audience Connect

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games likeContinue reading »

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