Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. For the most part, metaverse early adopters say they’re just exploring the possibilities rather than trying to really demonstrate ROI. And while hugely popular online games like… Continue reading »
The post Metaverse Marketing Gets A Reality Check At IAB Audience Connect appeared first on AdExchanger.
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