November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Is CTV Ad Buying Heading To Open Exchanges?

Just because the media world has gone fully digital doesn’t mean we need to impose early digital models and constraints on every opportunity, said Philip Inghelbrecht, CEO of Tatari. More CTV inventory will roll into programmatic pipes in coming years, he writes, but the notion that it’ll achieve programmatic domination is faulty — CTV inventory is still very different from digital.

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