An interview withDan LevyVP, Business MessagingMeta is struggling to get its wheels turning on Reels. A leaked internal report recently revealed that Instagram Reels get 10 times less engagement than videos on TikTok. But Meta has seen more success with business messaging, which Mark Zuckerberg highlighted as a priority during Meta’s Q2 earnings call in… Continue reading »
The post Why Meta Is Investing Big In Business Messaging appeared first on AdExchanger.
More Stories
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever