November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Trade Desk Adds Salesforce To Its Roster Of CDP Partners For UID2

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used to buy programmatic ads. “The evolution of ad tech and martech is toward more and more first-partyContinue reading »

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