M&A Deal Values Are Up In 2018 As Cash-On-Hand And Ecommerce Values Soar

Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to the growth of ecommerce and commerce-based media solutions, like Apple’s purchase of digital subscription service Next Issue Media for an undisclosed amount. The total number of deals in media, marketing and technology dropped by 7%Continue reading »

The post M&A Deal Values Are Up In 2018 As Cash-On-Hand And Ecommerce Values Soar appeared first on AdExchanger.

Read more

Oracle DMP Still Has Strong Consideration Among Marketers – But Will It Last?

Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to catching Oracle. Oracle DMP, despite leading in marketer use and intent, lags behind in the selection factors relevant to marketers. Advertiser Perceptions Chief Strategy Officer Kevin Mannion noted that Oracle inheritedContinue reading »

The post Oracle DMP Still Has Strong Consideration Among Marketers – But Will It Last? appeared first on AdExchanger.

Read more

Who Are This Year’s Strategic Acquirers In Media And Marketing?

AdExchanger |

In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to buy their way into ad tech. That tide has turned. These days, strategic acquisitions are more about expanding access to content, audiences and new means of distribution. Just look to media company team-ups like Disney-21stContinue reading »

The post Who Are This Year’s Strategic Acquirers In Media And Marketing? appeared first on AdExchanger.

Read more

Podcast: For Salesforce CSO Jon Suarez-Davis, A Winding Career Path To The Cloud

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18. In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week’s episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined theContinue reading »

The post Podcast: For Salesforce CSO Jon Suarez-Davis, A Winding Career Path To The Cloud appeared first on AdExchanger.

Read more

News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio

AdExchanger |

Want to tap News Corp.’s first-party data to target ads across all of its properties? As of Tuesday, you can, thanks to the release of News IQ, which is a managed service (for now) ad platform owned and operated by News Corp. News IQ unifies inventory from publications as varied as The Wall Street Journal,Continue reading »

The post News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio appeared first on AdExchanger.

Read more

Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending

AdExchanger |

Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from aContinue reading »

The post Oracle DMP: Still The Most Recognized And Used, But Salesforce DMP And Others Are Ascending appeared first on AdExchanger.

Read more

Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI

AdExchanger |

As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with clear points of distinction. While Salesforce heralds its CRM data and hooks into other categories like sales and commerce, Adobe’s differentiator is creative with growing emphasis on digital experience. In the case of Oracle, whichContinue reading »

The post Oracle Marketing Cloud Aims To Be A Platform That Blends Data, Services And AI appeared first on AdExchanger.

Read more

Salesforce Opens A Second-Party Data Marketplace

AdExchanger |

Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers. The subscription-based Salesforce Data Studio, which debuted on Wednesday, evolved out of the product Krux Link, a data-sharing platform Salesforce inherited when it bought the data management platform Krux. Salesforce’s goal is to give advertisers more validated dataContinue reading »

The post Salesforce Opens A Second-Party Data Marketplace appeared first on AdExchanger.

Read more

Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film

AdExchanger |

If you’re an organization in dire need of digital transformation, who ya gonna call? While an enterprise software company might not initially come to mind, that’s exactly who brands like Coca-Cola and Philips turned to. For Hollywood studio 20th Century Fox Film, it’s moved from primarily a B2B company focused on partners like broadcasters, retailers,Continue reading »

The post Salesforce Ignites Digital Transformation Around Design Thinking For 20th Century Fox Film appeared first on AdExchanger.

Read more

How Bitly Built A Data Platform Out of A Link-Shortening Service

AdExchanger |

Bitly was known as the de facto Twitter link shortener back in 2008. As that business commoditized – and Twitter, Google and other platforms released their own versions – Bitly recognized its real value was in the data exhaust left behind by its links. That spurred the enterprise platform Bitly OneView, a tool it launchedContinue reading »

The post How Bitly Built A Data Platform Out of A Link-Shortening Service appeared first on AdExchanger.

Read more