Salesforce has signed an agreement to acquire Datorama, a marketing tech company whose platform connects and consolidates data from different...
Salesforce
When IPG acquired Acxiom’s managed services group, Marketing Solutions (AMS), for $2.3 billion last week, it marked the end of...
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...
Teamwork makes the dream work. At least, that could be the new Salesforce mantra for a suite of cross-cloud integrations...
Despite broad concerns about the viability of online media and advertising, M&A in the sector is heating up thanks to...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report,...
In recent years, enterprise giants like Salesforce, Oracle, IBM and Adobe monopolized M&A activity as each marketing cloud raced to...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jonathan Suarez-Davis will speak at AdExchanger's upcoming Industry Preview conference on...
News Corp. Lifts The Lid On More First-Party Data To Let Advertisers Buy Across Its Entire Portfolio
Want to tap News Corp.’s first-party data to target ads across all of its properties?As of Tuesday, you can, thanks...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...