Beauty brand picks bare.pr for AUNZ launch

AUCKLAND, Today: Erna Basson’s beauty brand Frula Beauty has appointed Auckland based bare.pr as its PR agency for its launch into New Zealand and Australia.

Following her time on The Apprentice Aotearoa where she finished in a credible fourth place, Erna Basson says she has put learnings into place to launch her latest endeavour, which aims to shake up the health & beauty category.

Auckland-based Erna Basson said: “bare.pr’s passion for working with natural and sustainable brands that aim to embrace and drive change played a key role in our decision to appoint it as our PR agency.

“Frula Beauty is a stunning range with a strong point of difference that will make waves in the industry.”

“This aligns with our brand ethos. As we enter the market, we wanted to ensure that we were working with an agency whose core business values aligned with those of ours.”

bare.pr Director Katie West said: “Frula Beauty is a stunning range with a strong point of difference that will make waves in the industry.

“All key NZ fmcg retailers have chosen to range the brand, along with Costco NZ and Australia, and there is a continued growth strategy in the pipeline.

“We couldn’t be more excited to work with Erna.”

• More here
• barepr.co.nz
• linkedin.com/in/erna-basson
• frulabeauty.com