Are Your Metrics Creating Confirmation Bias?

Elise StiefermanDirector of Marketing & Business Strategy“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Elise Stieferman, director of marketing & business strategy at Coegi. A marketing campaign is nothing without a strong measurement strategy. Each channel and tactic… Continue reading »

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